
Data-Driven Digital Marketing & Franchise-Level Analytics Driving Sales and Engagement
To determine regions with potential and the best timing to advertise, we reviewed franchise sales and customer activity.
Engaging, brand-relevant content was created through social, online, and mobile media to draw attention and improve the brand relationship with the customers.
With data intelligence capabilities, the location-based campaign was implemented to target the customer in the right location and right time with relevant offers.
Each campaign’s performance was tracked in real-time, which enabled constant optimization.

When HiFive Chicken utilized data insights, the company established an efficient and successful marketing technique, and thus the business realized enhanced sales and engagement, as well as improved digital presence.